Corporate Social Responsibility (CSR) is standard practice for most businesses. It is an art of doing Business and Branding with your Heart at it. No matter what the size of the organization is, there is an expectation that businesses do the right thing – from helping those in need to tackling issues that will make the world a better place. This expectation is almost becoming a demand, watched closely by all stakeholders, including shareholders, employees, customers, and regulators/governments.
Linking CSR programs to your brand has many benefits – not just by adding value to your business but by also strengthening the benefits your CSR programs deliver.
At Birla TMT Steel, our people-centric initiatives emphasize on recognizing and felicitating the people in order to motivate them and reinforce their trust in doing what they do.
We empower communities through recognizing the hidden talents of youth, promoting entrepreneurship, felicitating and appreciating the efforts of the citizens of India, and presenting gratitude to the people who work in the selfless professions in the country.
At Birla TMT Steel, we firmly believe that the health, contribution, and welfare of our people, the community, and society, as a whole, is elemental to our approach in doing business and exist in the market.
Striking a balance between economic growth, environmental look-after and social benefits for the employees and for the overall community is the underlying motive with which Birla TMT Steel Operates.
Some of the Initiatives undertaken by Birla TMT Steel for the society are as below. Click on the link to read more about the same.
#SheThePower – Celebrating and Felicitating the PowerHouse of Inner Strength – the Women of India
Teacher’s Excellence Awards – Celebrating and Felicitating the Ones who Lay Strong Foundation of the future of the country
Birla Young Indians Awards – Recognizing and Felicitating the Young Minds of India and motivate them to strive harder for the development of the country
#ForNature – Celebrating World Environment Day by doing our bit for Mother Nature by involving Indians across the country in planting a sapling
CSR for us is a long-lasting journey with years of holistic growth of the brand and people associated with it.